Let’s Talk About Sex

Fellatio in Puma Ads!?!?

In a recent entry I discussed advertising and how it is not necessary to be as racy as it is becoming.  I decided to try and find some racy advertisements.  And I came across this link.  I found it very interesting that in the two Puma advertisements, which were, I’m assuming advertising girls shoes, the girls were performing fellatio on the guys, although all you can see is the girl on her knees and white “liquid” on her leg.  Seeing this advertisement didn’t make me want to buy those shoes, and why would it?  If the advertisers were trying to appeal to males, I question how many males would actually go out and buy Puma shoes for the girlfriend or wife simply because they saw a model in an advertisement giving fellatio wearing them.  If they were trying to advertise to girls, many girls see fellatio as degrading, and therefore would be repulsed by this ad. 

I think that this advertisement, although I’ve never actually seen it in a magazine or on a billboard before, is extremely inappropriate.  What do tennis shoes have to do with sexual activities?  Not to mention that after seeing this ad, very conservative girls are more likely to stay away from the Puma brand in the future.  I completely understand why underwear ads would show models in just their underwear, and I believe that this should be acceptable.  However the connection between fellatio and tennis shoes I can’t quite find.  More than likely this ad wasn’t produced by Puma themselves.  Maybe someone was trying to show what advertising will be like in the future if we don’t do anything to regulate it better, or maybe it was just some sick person in their basement attempting to give Puma a bad name.  Either way, it still shows us just how far someone is willing to go to advertise something.